OUR TEAM

Byron Slaby

Director of Business Development

Chelsea Vaal

Marketing Coordinator & Designer

Ed McMasters

Director of Marketing, Communications and Design

More than 20 years of sales experience including out-of-home, radio and digital. Byron is able to strategically select the best channel or combination of channels to promote your brand. He is a graduate of Indiana University with a degree in communications. Byron has worked in the Indianapolis, Dayton, Columbus, Cincinnati and Northern Kentucky regions selling everything from Big Boys to global digital media.

Byron has taken the lead on our geofencing initiatives.  He is passionate about the program and adamant about the potential results.  His strategic direction on what your brand should geographically fence and why are spot on.  The proof is in the pudding and Byron knows his geofencing!

 

The client first focus that Byron personifies has helped the entire team at FUSIONWRX work better together and work better for our clients.  With more than 27 years of experience and the continued desire to modernize his trade, Byron offers clients the best of what has worked and what is new and will work – everything from billboards to keyword marketing.

Chelsea is more than just a graphic designer, she is an artist. Her design abilities take your product or brand to a whole other level. She holds a design degree from the University of Louisville graduating with honors. She is Not Cautiously Creative, OH NO! She will take chances, gifted the opportunity, and present new ways of envisioning your brand. Chelsea is best described as Courageously Creative – Always something new and different!

In addition to her design skills, she has trained, tested and received accreditation for her digital communication abilities including Google Ads (video and static ad creation and placement) and blog, social media and website content. Chelsea’s inherent strategic approach to presentation, be it design or copy, has enabled her to flourish in the digital world – she is a millennial after all!

As you can tell from Ed’s title he wears A LOT of hats.  His entrepreneurial mindset enables him to run the business like it was his own.  That same focus is utilized for every client.  Ed has marketed everything from football tchotchkes to Charmin Toilet paper.  He has worked with industry giants like P&G, World Choir Games, Cincinnati Reds and the University of Cincinnati.  His public relations abilities have taken him to China, Europe and coast to coast across the USA.

Ed graduated first from Bowling Green State University with a degree in Interpersonal and Public Communications with a minor in Theatre.  He performed in numerous school presentations and holds multiple State and National forensic records.  During college, Ed represented BGSU four straight years at the National Forensic Tournament with an average of seven different presentations or performance per year.

Next Ed attended Northern Kentucky State University for his Masters in Business with a focus on International Business.  Ed became one of the first MBA students to study abroad and receive credit for the program, delaying his graduation by a year but expanding his experiences beyond belief.  Interesting note: Ed was the last graduate of NKU in 1999, before the millennium hit.