College is about stepping forward and preparing for your future, whether that means completing your degree with less debt, getting a promotion to increase your earning potential, or finally pursuing your dream career. Cincinnati State’s “You Can” campaign follows the journeys of several unique individuals who tell the story of how they forged their own path to obtain a higher education despite their unique obstacles. The focus of this campaign is communicate to future Cincinnati State students that their dreams are attainable.

The FusionWrx team partnered closely with Cincinnati State stakeholders to strategically place OTT (over-the-top) streaming ads. By targeting specific audiences based on demographics, location, income, degree, and more, our primary objective was to ensure that future students could relate with the campaign’s messaging and the stories being told. In addition to streaming ads, our team also designed and placed location-based geofencing ads to reach potential students in other digital spaces by using engaging static creative.